Email Marketing

You don’t have to walk a tightrope; experience matters!

Even as this edition of The Inside Edge newsletter was going to press (on US Thanksgiving Day), a study predicted that Black Friday will exceed Cyber Monday in the number of email promotions this holiday season. The study conducted by leading email marketing services provider, Responsys monitored the holiday email marketing initiatives of 100+ large retailers online. Up to 70% of these retailers planned on sending email promotions to customers and prospects on Black Friday. Being the frenzied shopping day right after Thanksgiving in the US, this day holds great promise for retailers. Those who may still be "in the red" (financial accounting-wise) towards the close of the year can hope to bounce back into the "black" after the peak holiday shopping bonanza.

The interesting point to note here is that email marketing is probably one of the least expensive and most measurable, effective and easy to implement methods of online marketing. Of course, many companies are still struggling with fundamental issues like spam filters and blocked emails. With knowledge, expertise and the right tools and technologies, your business can stop walking the email marketing tightrope and start converting instead.