The Power of the Email Newsletter

Junked or Juiced?

Marketers and business owners have realized the power of email marketing. The primary stumbling block still remains - how do you get your email to get past filters (not only automated ones, but also the filters of a cluttered and busy mind) and reach an Inbox? More importantly, what can you do to make sure your email is read and that your target audience responds with a good click-through rate? What steps can you follow to ensure that your call-to-action actually gets a good response and translates into conversions? The answer is Conversion Architecture.

It means, literally, working out the entire structure of your email marketing campaign, all its components, building blocks, entry points, action pathways and closing buttons into a blueprint. Again, following a blueprint does not ensure results. Test, as often as you can, in as many ways possible. Find out what’s working for others in your industry and customize a plan that meets your business goals and objectives.