Four Tips for Improving Your Web Site Conversion Rate

Your web site conversion rate measures how many visitors on your website actually are converted into sales. This is a very important number because it tells you exactly how effective your web site is or is not, when it comes to creating meaningful traffic. If your website isn’t delivering, then it’s a wasted investment, but there are some things you can do to increase your web site conversion rate.

1. Usability – One of the biggest complaints many consumers have with websites is that they simply can’t find what they are looking for. If your customers can’t find it, then they won’t buy it. Often the first thing you should look at when you are trying to increase your web site conversion rate is the usability of the site. Take a survey of your customers to find out how difficult it is to use and find things on your site.
2. Create a unique selling point. – Many business owners do not think of their web site as a vehicle for sales, and that is the biggest mistake of all. Every company must have sales people who can convert potential customers into sales, and your web site is like the perfect sales person. It requires a much smaller salary than what you pay a sales person, and it requires very little maintenance if it’s done correctly. Finding your unique selling point (the one or two factors that make your business different from your competitors) and leveraging it will really make a difference when you’re determining your web site conversion rate.
3. Clarity – Customers want to be able to see exactly what they need to click on to purchase something. Make the buttons to add things to the shopping cart bold and big, and also create a shopping cart icon that’s large and located prominently on the top of the screen. Also avoid positioning important information or critical buttons below the scroll line and making users scroll because many of them simply won’t. Web site conversion depends on making sure that customers know exactly what they need to do in order to purchase something on your website.
4. Honesty – Many customers worry about ordering on the internet because they don’t have a connection with an actual person. Make sure to list your return policy right on your site prominently, and be open with your customers. If something is out of stock, make sure that is updated on the product page. This will cut down on your customers’ frustration and actually increase your web site conversion rate.

WSI Means Business provides web site conversion services in Caledon and Bolton, Ontario and the surrounding areas. Their experts provide consulting services to help you fine-tune your web site to maximize your sales.

Angela Lauryssen (Certified Internet Consultant)
http://www.wsimeansbusiness.ca/