Your Website Home Page / Landing Page
Entry Door or Deterring Exit?
When visitors come to the home page of your website or click on a PPC ad and reach your landing page, you have less than 8 seconds to make an impact. If you've integrated the best of all elements, from design to visual effect to copy and call to action in a clear, appealing and compelling manner, you stand a good chance they'll stay and browse for a bit. Maybe they'll even take the action you want them to. That would be Conversion Architecture working for you. If they leave in a hurry, they're almost never coming back.
Be aware that since every website or landing page has its own unique purpose, you can't possibly apply an off-the-shelf blueprint to build it. We could list standard best practices and cite examples that worked well for others, but that is not a guarantee the same will work for you.
A big red shiny button saying "Click now to try. It's FREE!" may notch up great conversions for an online software but would it have the same effect on a landing page or website that's selling a weight-loss pill? Not very likely. The target audience and their motivations are very different for the two sites. While the offer to try a new software for free is enticing, a free pill needs more will! A weight-loss solution must first establish credibility by showing research, sharing statistics, providing testimonials, support from the medical community, and so on, before a potential user may consider trying it, even if it is free.
There are several strategies and many variations that make up a Conversion Architecture blueprint. How do you determine the one best suited for your business? How do you know it will work? Testing combinations and options with different target audiences is the only way to derive maximum results.
Contact us today for a better website design! We can help you implement a result oriented online marketing plan that drives targeted traffic to your website and boosts greater customer conversion. With WSI Conversion Architecture, you’ll know you made the right choice.
Call now to set up a free, no obligation consultation. Or fill out a simple online form to get in touch.