Online ads alone can boost brand awareness by 6%

Source: Forrester Research

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Angela Lauryssen

 

>> Shoppers use the web to compare local prices before leaving home to buy.

>> Consumers now search the web for businesses instead of looking through the phone book.

>> Web searches generate more in-store sales every day.

>> The fastest way to increase sales is being found in local web searches.

>> Local web searches can drive more foot traffic to businesses than the phone book.

>> Prospects are trying to find your business on the web right now.

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